There is a big demand for Certified Public Accountants. There are two central reasons for this. First, companies need audits to be certain they are in compliance with corporate accounting rules and regulations, in particular public entities that answer to the PCAOB by law. Second, during tax time, they are really crucial to private taxpayers who need to promptly file tax returns. Certified public accountants help them find tax deductions and credits so they can maximize their returns, or sometimes, minimize their payments. A blog is an excellent way of advertising your expertise as a CPA and to attract more people to accountant websites. The most successful blogs are planned strategically.
Your blog should contain helpful, relevant information pertaining to the practice of accounting. You should demonstrate how your firm is helpful for taxpayers in filing their returns. You should also mention that you can mediate for individuals when they have issues with the IRS. You should also provide information about your accounting services for businesses. Your blog is also an opportunity to present case studies where you have profitably helped clients achieve their goals.